Construction builds America — but the pressure is breaking the people doing the work.
Together, we can do better.
The Numbers Don’t Lie
Stat 1: Someone Dies by Suicide every 43 seconds
Stat 2: Suicide Rate in Construction is 4–5× the National Average
Stat 3: Suicide is the #2 leading cause of death in the industry, more than falls
Stat 4: 83% of workers report having thought about it
Stat 5: Each loss has a profound operational and financial impacton a company's stability.
Stat 6: Construction has the highest suicide rate of any profession
✅ THE FASTER HORSE TRAP
Henry Ford said that if he’d asked people what they wanted, they would’ve said a faster horse.
That’s where safety is stuck today—moving towards AI, adding more apps, more posters, and more checklists, hoping a “faster horse” will finally change behavior.
But workers don’t need more horses.
They need a Safety Translator because if the message doesn’t reach the ‘Last Mile’, it doesn’t matter how many posters we print.
I help get you all a new car, so we can find a Way Up, Not Out™