Construction builds America — but the pressure is breaking the people doing the work.
Together, we can do better.
The Numbers Don’t Lie
Stat 1: Someone Dies by Suicide every 40 seconds
Stat 2: Suicide Rate in Construction is 4–5× the National Average
Stat 3: Suicide is the #2 leading cause of death in the industry, more than falls
Stat 4: 83% of workers report having thought about it
Stat 5: Each loss has a profound operational and financial impacton a company's stability.
Stat 6: Construction has the highest suicide rate of any profession
WHY CURRENT SAFETY FALLS FLAT
The Life Jacket Reality:
Don’t wait until someone is drowning to offer help.
The best gear in the world is useless if the culture doesn’t support using it.
My work is the Life Jacket that prevents going overboard, so you never reach that crisis.
The Flight Attendant Problem:
Do you pay attention to the Flight Attendant presentation. Why?
Unfortunately, that’s what most safety programs have become:
predictable, stale, lacking connection, and easy to tune-out.
The focus has become more about compliance and not connection.
Corporate speaks in FM - apps, posters, HR videos.
The field listens in AM - trust, peer to peer, community
The message isn’t wrong, it’s just disconnected.
I ‘Go First’ to help drive connection and shift the culture back to the human engine.
✅ THE FASTER HORSE TRAP
Henry Ford said that if he’d asked people what they wanted, they would’ve said a faster horse.
That’s where safety is stuck today—adding more apps, more posters, and more checklists, hoping a “faster horse” will finally change behavior.
But workers don’t need more horses.
They need a Safety Translator because if the message doesn’t reach the ‘Last Mile’, it doesn’t matter how many posters we print.
I help get them a new car, so we can find a Way Up, Not Out™